Rebranding a titanium lion winning ad agency. Post sale post merger rebrand based around the idea of alchemy - diverse minds working together. An identity that evolves allowing a multitude of expressions for clients and the agency's people.
Role–Creative Lead. Positioning. Design. Stakeholder Management.
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The brand system is powered by a custom font made from symbols. These charaters share common geometry and work together to illustrate the core brand value of alchemy.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
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CN–05256595–Fattmenn™2025©